Case Study
Marvel & Pizza Hut Partnership
/ introduction
In one of their biggest partnerships to date, Pizza Hut put themselves at the epicenter of the Marvel cinematic universe with the releases of Captain America: Civil War and Spider-Man: Homecoming. We created an action-packed brand experience that included homepage takeovers, interactive standees, social activations, packaging, print and point-of-purchase for both films. As a lifelong fan of Marvel comics, this project was a geeky dream come true.
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Increase in digital
order completion
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Digital revenue
within 90 days
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UX satisfaction
score post-launch
Work Overview
The Challenge
# The challenge
In one of their biggest partnerships to date, Pizza Hut put themselves at the epicenter of the Marvel cinematic universe with the releases of Captain America: Civil War and Spider-Man: Homecoming. We created an action-packed brand experience that included homepage takeovers, interactive standees, social activations, packaging, print and point-of-purchase for both films. As a lifelong fan of Marvel comics, this project was a geeky dream come true.
