Case Study
Complexland
/ introduction
When Complex Networks needed to take their annual streetwear festival completely virtual in 2020, they needed more than a livestream. EnHaus built an immersive digital experience/ game that brought the energy of Complexland into every screen — motion-first, brand-forward, and technically flawless. Realizing that trendsetters are increasingly just as interested in their digital identities as their physical ones, we leveraged this insight into new consumer behaviors to design ComplexLand: a free, immersive 3D digital platform featuring exclusive drops, ecommerce features, performances from top-selling artists and unique brand partnerships—the likes of Gucci, Versace and more.
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Viewers across the
virtual festival
0×
Engagement vs.
prior year in-person
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Industry awards &
nominations earned
Work Overview
The Challenge
# The challenge
While many virtual events try (and sometimes fail) to capture the energy of a crowded room, ComplexLand stands out as a single-player experience focused on global accessibility, community and lots of shoppable merch—a key feature enabled by Shopify’s robust system. By introducing exclusive brand partnerships that make it fun for visitors to shop, the platform has become Complex Network’s second-largest source of revenue, and the ultimate example of how an authentic, entertaining experience can drive sales.
What’s more, it’s far from complex when it comes to usability. The experience is powered by WebGL, meaning attendees can reach the fully realized virtual theme park on both mobile and desktop devices—no app or download required. Part sci-fi treasure hunt and part virtual bazaar, players are free to roam the map and discover musical performances, food deliveries, celebrity panel discussions and screenings—then brag about it with others in a persistent chat room.
