Case Study
Nike
/ introduction
The Nike Sport Research Lab (NSRL) is Nike’s R&D division dedicated to using data science to enhance athletic performance and drive product innovation. While its advanced motion-tracking systems are typically reserved for professional athletes, NSRL set out to create a pilot program that brought this technology to everyday runners.
The Challenge
# The challenge
Nike partnered with us to translate NSRL’s complex, real-time data tracking and analysis systems into a seamless, approachable experience for the general public.
The pilot launched at the 2022 Redondo Beach 10K, where hundreds of runners participated. Each runner spent two minutes on a treadmill equipped with motion-capture cameras that tracked their movements and identified opportunities for improvement. Immediately after, participants received a personalized, in-depth visual of their performance—called their “Fingerprint.” Following the pilot’s success, Nike rolled out versions of the experience at retail locations worldwide.
We led the spatial design, creating an environment that felt inviting to runners of all experience levels while visually communicating the precision and innovation of data science. We also developed the foundational graphic language for the experience, which extended into motion content, informational visuals, and participant takeaways—establishing a cohesive, science-forward identity for this new consumer-facing NSRL initiative.
Work Overview
